PGA TOUR LIVE Privacy Policy

Updated: July 2015

Thank you for visiting PGA TOUR LIVE, an interactive online service operated by PGATOUR.com, LLC (together with its affiliates "PGA TOUR") (sometimes referred to herein as "we", "our", or "us"). This privacy policy is applicable to the website(s) located at the domains "PGATOURLIVE.com," and other PGA TOUR LIVE-branded sites, mobile applications, and platforms operated by PGA TOUR or which post a link to this privacy policy (collectively, the "PGA TOUR LIVE").

Your privacy is important to us. To better protect your privacy, we provide this policy explaining our online information practices and the choices you can make about the way your information is collected and used. Please be advised that the practices described in this privacy policy apply only to information gathered through and in connection with PGA TOUR LIVE and do not necessarily reflect practices for other sites that may be linked to from PGA TOUR LIVE which do not post a link to this privacy policy. PGA TOUR encourages parents and guardians to spend time with their children online, and to be fully familiar with the sites visited by the children in their care, including PGA TOUR LIVE. PGA TOUR LIVE is not intended for use by people under the age of thirteen (13). If you are under the age of eighteen (18), you may not subscribe to the Services (as defined below). Further, users under the age of eighteen (18) should not participate in contests or sweepstakes or other promotional opportunities on PGA TOUR LIVE, nor should they post information to PGA TOUR LIVE without a parent or guardian's consent.

1. THE INFORMATION WE COLLECT.

At PGA TOUR LIVE, you may be able to order products, enter contests, vote in polls or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or participate in one of our online forums or communities. In the course of these various offerings, we often seek to collect from you various forms of personal information. Examples of the types of personally identifiable information that may be collected at these pages include: name, address, e-mail address, telephone number, fax number, credit card information and information about your interests in and use of various products, programs, and services. You may be able to log in to PGA TOUR LIVE using a third party single sign-on service. If available, this service will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. If available, this service will give you the option to post information about your activities on PGA TOUR LIVE to your profile page to share with others within your network.

At PGA TOUR LIVE, you may also be able to submit information about other people. For example, you might submit a person's name and e-mail address to send an electronic message and, if you order a gift online and want it sent directly to the recipient, you might submit the recipient's name and address. Examples of the types of personally identifiable information that may be collected about other people at these pages include: recipient's name, address, e-mail address, and telephone number. We may use this information to provide the service you requested and the person may contact us if they no longer want us to use his or her information.

At certain parts of PGA TOUR LIVE, only persons who provide us with the requested personally identifiable information will be able to order products, programs, and services or otherwise participate in PGA TOUR LIVE's activities and offerings. We, our service providers, advertisers and partners may collect various types of non-personally identifiable information when you visit PGA TOUR LIVE. A representative list of the types of non-personally identifiable information we may collect include: current Internet protocol address and type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS), the domain name of your Internet service provider (e.g., Comcast, Verizon or AT&T), the web pages you have visited, sites visited before and after you visit one of our Sites, the type of handheld or mobile device used to view PGA TOUR LIVE (e.g., iPhone, Blackberry), device identifier, location information, the Site content you have accessed and the advertisements you have been shown and/or clicked on. We store this data in log files and use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around PGA TOUR LIVE and to gather demographic information about our user base as a whole.

You also can engage with our content, such as video, games, applications, and other offerings, on or through third-party social networking sites, such as Facebook, or third-party social media plug-ins and applications. When you engage with our content on or through third party social networking sites, plug-ins and applications, you may allow us to have access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, people you follow and/or who follow you, the posts or the 'likes' you make) to deliver the content or as part of the operation of the application.

When you provide information from your social media account, it can help enable us to do things like (1) give you exclusive content, (2) personalize your online experience with us within and outside our applications or websites, and (3) contact you through the social networking sites or directly by sending you the latest news, special offerings, and rewards. By doing so, you consent to the use of this information in accordance with our privacy policy. When you provide personal information to us through PGA TOUR LIVE or on social networking sites, it may be publicly viewed by other members of these sites and we cannot prevent further use of the information by third parties.

We may also obtain non-personally identifiable information (e.g., content viewed, game performance, high scores, and information about advertisements within the content you have been shown or may have clicked on) from your interaction with our content. Through some social networking sites' privacy settings, you can control what data you share. For more information about how social networking sites handle your personal information, please refer to their privacy policies and terms of use.

2. HOW WE USE THE INFORMATION.

We may use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, to offer you other products, programs or services that we believe may be of interest to you, to enforce the legal terms that govern your use of PGA TOUR LIVE, and/or for the purposes for which you provided the information.

We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our terms of service, to fulfill a request by you for an online newsletter, or to contact you about your account with us.

We may use the information that you provide about others to enable us to send them your gifts or cards or emails you may wish to send them from PGA TOUR LIVE, and for such other purposes as may be stated at the point where the information is collected.

The information we collect in connection with our online forums and communities is used to provide an interactive experience. We may use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services.

If you choose to submit content for publication (e.g., a letter to our editors, comments sent to our television personalities, a posting to a blog or a discussion board, a video), we may publish your screen name and other information you have provided to us. We may on occasion combine information we collect through PGA TOUR LIVE with information that we collect from other sources. Without limiting the generality of the foregoing, if you register and create a profile with our site, the screen name you select as well as other content you submit to your profile (e.g., photos, comments, video, reviews) will be displayed publicly on PGA TOUR LIVE and may be reused and redistributed by us in our discretion. To request removal of your personally identifiable information from our blog or community forum, contact us at dotcomfeedback@pgatourhq.com. In some cases, we may not be able to remove your personally identifiable information, in which case we will let you know if we are unable to do so and why.

We use the non-personally identifiable information that we collect to improve the design and content of PGA TOUR LIVE and our other digital properties, to deliver more relevant marketing messages and advertisements and to enable us to personalize your Internet experience. We also may use this information to analyze usage of PGA TOUR LIVE and our other digital properties, as well as to offer you products, programs, or services. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

If you use any of our mobile applications, we may use information you provide to send text messages you sign up to receive. To stop receiving these messages, follow the instructions provided when you sign up for the service or within the text message. We may also send push notifications to your device and you may stop these notifications by turning off the notifications in the application or in the device. We collect your location based information for the purpose of helping you find your way around a golf course during tournaments. We will only share this information with our mapping provider for the sole purpose of providing you this service. You may opt-out of location based services at any time by editing the setting at the device level and we will retain this information long enough to provide you with the service you requested.

3. INFORMATION SHARING AND DISCLOSURE.

We may disclose personally identifiable information in response to a legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request, or when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to verify or enforce compliance with the policies governing PGA TOUR LIVE and applicable laws or as otherwise required or permitted by law or consistent with legal requirements.

In addition, we may transfer personally identifiable information about you if we, or one of our business units, are acquired by, sold to, merged with or otherwise transferred to another entity.

We may also disclose your personally identifiable information to our affiliates, agents and contractors who are involved in assisting us with any of the above activities, but we will require them to protect this information in a manner that is consistent with this privacy policy and they are not authorized to use the information for any purpose other than to carry out the services they are performing for us.

We may disclose personally identifiable information to third parties whose practices are not covered by this privacy policy (e.g., other marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that want to market products or services to you. If we desire to share personally identifiable information with persons or entities not covered by this privacy policy, we will provide you with an opportunity to opt out or block such uses either at the point of submission of your personally identifiable information or prior to any such disclosure. We will share your personally identifiable information with third parties only in the ways that are described in this privacy policy or with your permission.

If you have signed up to receive our e-mails and prefer not to receive marketing information from PGA TOUR LIVE, follow the "unsubscribe" instructions provided on any marketing e-mail you receive from PGA TOUR LIVE. To provide visitors with additional or more relevant product and service opportunities, we may share non-personally identifiable information with third parties.

4. COOKIES & WEB BEACONS.

To enhance your online experience, we use "cookies" or similar technologies. Cookies are text files placed in your computer's browser to store your preferences. Cookies do not contain personally identifiable information; however, once you choose to furnish a site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand PGA TOUR LIVE and Internet usage and to improve or customize the content, offerings or advertisements on PGA TOUR LIVE and our other digital properties. For example, we may use cookies to personalize your experience at PGA TOUR LIVE and our other digital properties(e.g., to recognize you by name when you return to PGA TOUR LIVE), save your password in password-protected areas, and enable you to use shopping carts on PGA TOUR LIVE and our other digital properties. We also may use cookies to help us offer you products, programs, or services that may be of interest to you and to deliver relevant advertising.

We, our third party service providers, advertisers or our partners also may use cookies to manage and measure the performance of advertisements displayed on or delivered by or through PGA TOUR LIVE. This also helps us, our service providers and partners provide more relevant advertising. For more information regarding third-party ad servers, see "Collection of Information by Third-Party Sites, Ad Servers, and Sponsors" below.

The Adobe Flash Player is an application and web tool that allows rapid development of highly dynamic content. PGA TOUR LIVE may employ locally stored objects (sometimes referred to as "Flash cookies") in certain situations where we use Flash to provide special content such as video on demand, video clips or animation. Flash (and similar applications) uses this technology to remember settings, preferences and usage similar to browser cookies but Flash cookies are not managed through your web browser. You can access your Flash management tools from Adobe's website directly.

We, our third party service providers, advertisers or our partners may also use "web beacons" or clear .gifs, tags and scripts, or similar technologies, which are small pieces of code placed on a web page, to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

You can change your privacy preferences regarding the use of cookies and similar technologies through your browser. You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies. Blocking all cookies will affect your online experience and may prevent you from enjoying the full features offered on PGA TOUR LIVE. Please consult the "Help" section of your browser for more information.

We use mobile analytics software to allow us to better understand the functionality of our mobile application on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

5. COLLECTION OF INFORMATION BY THIRD-PARTY SITES, AD SERVERS, AND SPONSORS.

PGA TOUR LIVE may contain links to or integrations with other sites such as Facebook, Twitter, Google, LinkedIn, etc., whose information practices may be different than ours. Visitors should consult the other sites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties.

PGA TOUR LIVE may offer content (e.g., contests, sweepstakes, promotions, games, applications, or social network integrations) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the PGA TOUR LIVE activity. We have no control over these third parties' use of this information. PGA TOUR LIVE will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

We also use the services of reputable third parties to provide us with data collection, reporting, ad response measurement, and site analytics, as well as to assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit or set their own cookies. We, our third party service providers, advertisers and/or partners may also place web beacons for these third parties. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this privacy policy.

If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here ) Please note this does not opt you out of being served ads. You will continue to receive generic ads. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity may use LSOs such as HTML 5 or Flash to collect and store information. We use a third party service to publish ads on PGA TOUR LIVE. When you view or click on an ad a cookie will be set to help better provide advertisements that may be of interest to you on PGA TOUR LIVE and other Web sites. You may opt-out of the use of this cookie by visiting the page here. Various browsers may offer their own management tools for removing HTML5 LSOs. PGA TOUR may utilize a third party service for targeting purposes. This service uses a variety of techniques including cookie-less device recognition technologies to recognize the user, and their activities across PGA TOUR LIVE and other sites for the purpose of targeted marketing. If you wish to opt-out of this service, please visit the opt-out page here. Please be aware that this will not opt you out of advertising in general, but only in relation to this service.

6. INTERNATIONAL TRANSFER.

PGA TOUR LIVE operates globally so it may be necessary to transfer your information internationally. In particular, your information will likely be transferred to and processed in the United States where many of our central databases operate. The data protection and other laws of other countries may not be as comprehensive as those in your country. Please be assured that we take reasonable steps to ensure that your privacy is protected. By using PGA TOUR LIVE you consent to your information being collected, used and transferred as set forth in this privacy policy.

7. OUR COMMITMENT TO SECURITY.

The security of your personally identifiable information is important to us. We have put in place reasonable physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, to maintain data security, and to use correctly the information we collect online. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on the Sites, you can contact us at dotcomfeedback@pgatourhq.com.

8. HOW YOU CAN ACCESS OR CORRECT INFORMATION.

Access to personally identifiable information that is collected from our sites and that we maintain may be available to you. For example, if you created a password-protected account within our site, you can access that account to review the information you provided. If you would like access to, deletion of or correction of your personally identifiable information, please email us at customerservice@pgatourlive.com or call 1-800-515-9990-

9. HOW TO CONTACT US.

If you have any questions or concerns about the online privacy policy for this Site or its implementation you may contact us at dotcomfeedback@pgatourhq.com.

10. UPDATES & EFFECTIVE DATE.

From time to time, we may update this privacy policy. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site prior to making changes. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it.

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